the largest inventory of specialty inboard parts in the world
bakesonline

Company Overview

Over a century of experience, they have the latest computer diagnostics and special tools for all inboard brands. Their online store ships to customers and dealers in North America, South America, Central America, Europe, Asia, New Zealand, and Australia. At Bake’s, they set themselves apart from the “normal” dealer by their employees and their mission statement objectives. Their mission was written in 1989 and is still valid today.

Company HQ

6424 E Lk Sammamish Pkwy SE Issaquah, WA 98029

Employees

51-200+

Industry

Boat Inboard Parts

problems

  • The old website was running on asp.net for many years
  • They wanted to use a more modern ecommerce solution to drive their online business
  • They want all the URLs & SEO ranking to be maintained
  • Manually download orders & customers data from Magento to Microsoft Dynamics RMS for order fulfillment
  • Custom Integration was not able to upload product images from local RMS server to live eCommerce store​
  • Stock changes on RMS must be updated to ecommerce immediately
  • New Products added on Magento must be created inside RMS immediately

Solutions

  • Built the new magento 2 website and using .htaccess rewrite rules for redirect the old URLs to new magento website permanently (301 redirect)
  • Using HexaSync Data Integration Platform to synchronize data between Magento 2 and Microsoft Dynamics RMS
  • Improving the site performance with some optimization techniques

We could not delivery this story with great support from our solution partner Variux

saving 1 to 2 hour(s) a day of updating product, stock, customer and order data between
online and offline channels

ONLINE TO OFFLINE CONVERSION

more than 200K data changes synced

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