ERP Integration is simply connecting and synchronizing your ERP software with other business applications such as eCommerce (front-end), CRM (Customer Relationship Management), marketing tools such as analytics, and other databases and data points that your business operates with. In short, connecting all the points a business leverages to input, manage, track and output data that are meaningful and important. For instance, an eCommerce storefront is where a visitor submits a lead, requests a demo, and/or purchases a product. A CRM is software you might use to manage lead data such as requirements, point of entry, lead quality, position in the sales pipeline, customer details, and transactions. So, in general, it is also necessary that your ERP software communicates with all other platforms and synchronizes data from Omni-channels. That’s what ERP Integration provides you with.