how to set up Shopify store

How to Set Up a Shopify Store from Scratch?

“The beginning is always the hardest.” We would indeed turn to you to be blind and get scared of the unknown things. When it comes to building an online store, it is not that complex if you get the proper help from a specialized eCommerce platform like Shopify. How to set up a Shopify store? This article provides all the steps, information, and elements that need to be repaired. Thus, beginners can quickly create an online store on Shopify.

How does Shopify work?

Shopify is specially designed for those just getting started with websites and eCommerce. So do not worry too much that setting up a Shopify store is a difficult task.

You can sell almost anything on the Shopify platform. Not only allow selling physical products, but Shopify also allows you to sell products such as services, courses, membership cards, hotel rooms. 

Shopify is very generous in giving all customers a 14-day free trial to test out all the features. After the 14-day trial is over, if you feel Shopify is suitable for your needs, you can choose Shopify’s service packages depending on your business/personal needs. Shopify Reviews delivers further information that you may be interested in further read.

Now let’s move on answer the question “How to set up a Shopify store”

How to set up Shopify store step by step?

Create a Shopify Account

To create a Shopify store, you only need a valid email address in the beginning. First, you need an email address, then go to the Shopify website, enter your email address, and select start free trial. Afterward, you login into the store account by the chosen email and your created password. Then wait while the system sets up the online store for you.

how to set up shopify store

Sign Up with Shopify

After successfully signing up, Shopify will give you some general information to get a full picture of your business. The three first questions are about your purpose of building the store on Shopify, your current business type, and its size.

build a store on shopify

The next step is to fulfill all business information, such as the location of your business, the contact numbers, the postal code,…

After entering all the required information, now you are able to access the store. From now, it starts getting more interesting when you are moving to the creative steps of designing your own online business. 

create shopify store

Next, you should go to Settings and click General to modify some basic information like the store name, store address, store currency, standard, and format (used to calculate the product prices and shipping weights).

Special note: Do not use virtual addresses, fake information because your account will be locked when detected.

Choose a Shopify plan

Regarding the price, Shopify has service packages ranging from $29 – $299/month, not to mention the Shopify Plus service package for VIP customers with huge orders.

  • Basic package: 29$/month, plus 2.0% Transaction fees for all payment providers
  • Shopify plan: 79$/month, plus 1.0% Transaction fees for all payment providers
  • Advance package: 299$/month, plus 0.5% Transaction fees for all payment providers

For starters, you can choose from a Basic or Shopify plan. The difference between Basic and Shopify is the features set that you will get. The higher plan, the more useful features accessible features you are acquire.

shopify pricing plans

Customize your Pages

Choose a Theme

Themes can be considered as a backbone of a website. How to set up a Shopify store with a beautiful theme is not something complicated.

To select your theme, let’s click on the “Online Store” button to the left-hand side and select “Themes.” Later, you can roll down and see the “Free themes” vs the “Shopify theme store” section. 

how to set up shopify store

In terms of Shopify Free theme, you would see all the free options offered for different kinds of industries like retails, restaurants, and other business fields. Thus, there are a variety of website frames that you can pick what works best for the brand. If you don’t want to buy a theme, there are ten free themes for you to look around before deciding. After getting your favorable choice, you press “Add to theme library” and start trying to design your store. 

set up a shopify store

When visiting Shopify theme store, the web gallery shows both free and paid themes, with unique options tailored to different personal needs and business purposes. 

shopify themes

If you don’t want to choose wrong, you must take these notes before picking a website frame. 

Look at all the details (the different styles, theme features, examples of stores using the theme) to see the store’s live example.

Moreover, you should spend more time reviewing the feedback; you should go through the negative and positive reviews of the users.

Last but not least, you can try the theme before buying it, though it needs to be bought before publishing the store. 

Customize your Homepage

To edit the chosen and design your online store look, select the “Themes” button on the bar left side and choose “Customize”.

create a store on shopify

The Customize Theme interface is divided into 2 parts. The first when entering is the design section. This is the interface that you work with to finalize the structure of your website, as well as the items that will appear on your home page. Meanwhile, the “Theme settings” section is for the changing of colors and typographies.

how to create a shopify store

Depending on the theme you chose, different suggested layouts would appear. But generally, it is very easy to tailor the design to your preference. All you have to do is work with the provided editor bar on the left-hand side.

Specifically, you can add new images to each section, change the content, rearrange, remove, add new content blocks or add more new sections to the store, or temporarily hide the sections. The changing actions will be updated in real-time each time you make any edit and it will display on the right side. Thus, remember to click “Save” after each edit.

Edit 3 sections on the Home Page 

When editing the home page, the three essential parts you need to pay attention to are Header, Body, and Footer. You cannot delete Header and Footer, only customize and edit. As for the Body section, you can add as many sections as you want and temporarily hide or delete it.

  • Header is the content of the top of the page, where the logo, menu, and shopping cart appear.
  • Body: the body of the page, where you can add content such as slideshows, banners, collections, products, blogs, articles, videos,…
  • Footer: footer, usually menu, short article, newsletter, copyright,…
Header Section

In the Header section, you can see the option of adding a Logo image. You can upload the logo to display on the homepage, recommended size 450 x 200 pixels. Note: your logo should be transparent and has the type file of “.png”. You can change the size and position of the Logo as you like. For example, about location, you can choose options like:

  • Center main menu below logo: Logo in the middle and menu right below
  • Left-align logo: Logo is on the left
how to build a shopify store
Body Sections 

There are sections like slideshow, news, popular this week, featured product. You can directly edit these sections, delete, move or add new sections to suit your needs.

Footer is the last part of the page, usually displaying information such as customer care, store address, social network links, blog posts, newsletter subscriptions,… You can customize the sections for the footer depending on your needs. You can explore the social icons and their links in the Theme Settings section right below to edit and add in your footer section.

building a store on shopify

Set Colors, Typography, and Other Theme Settings

It is time to make you more lively with the changing of colors, texts. When you feel satisfied with your layout, the next step is to design the feel and look of the store. 

build a shopify store

Just go through and check all the options that are provided within “Themes Setting“. It mainly allows you to change the font colors of the background, the texts. Here it depends on your store industry and your brand identity. 

If you have no idea of what colors to use, or you are not confident in your design “taste”. You can have a look at the “Color wheel” provided by Adobe to search out the best color palettes. 

After editing all the necessary sections and the looks of your website, you can have a final check at the size that it will display on different devices. There are three small icons in the upper right, which are three sizes that will display your website. You can click to see how your homepage will look on different devices like smartphones, tablets, desktops,…

how to build a shopify store

How to set up Shopify store: Add your Products

To post products, create collections, and inventory products, you will have to click on the “Products” button and start adding products.

how to build a shopify store step by step

Add Product Title and Description

shopify store

Product name and the details of the product are essential, it contributes to the purchase decision of the customer. The more you make it concise, the more trust you will receive from customers. The sharing of information must be explicit, from price to size, composition, the material is what you should fill in. You can refer to the works of your competitors to get more ideas for your store.

Besides the title and description, other vital items that you need to fill in are Product Type: product type, Vendor: brand, Tags: you need to tag tags because it’s very important, related to the collection.

Add Product Image and Video

Below the product details section, you’ll see a media section. You can upload any medium such as a photo, GIF, video or even a 3D model to help you make your product description more intuitive.

You should pay attention to the notes that you need to use high-quality photos to help your products look more eye-catching and professional. Use images of the same size so that the pictures have uniformity.

Besides, after uploading an image, you can click on it to make basic edits. It could be simple cropping and resizing. You can also edit Alt Text to improve your website’s SEO score, increasing your reach to customers when searching for relevant product lines on Google.

Set Product Price

Setting prices for products is also straightforward, you can enter information:

  • Price: official selling price
  • Compare at Price: original price; this is an optional field. You can use it to track your profit margins for an individual product if you want.

You can use the built-in Price Compare tool to get an idea of how much a product usually costs, especially in the case of a discount. You can always go back and adjust your prices.

Configure your Shipping

To customize all information about Shipping, you go to the “Settings”, choose “General” and then click the “Shipping” button. 

Shopify allows you to customize your shipping payment with a variety of strategies like

Offers free shipping: Instead of letting customers pay for shipping, you can communicate about the free shipping program. But at the same time, you can add this cost to the retail price of your product to avoid losses.

Offers Real-time carrier shipping fee: Shopify has integrations with different shipping providers. Thus, your customers have the flexibility to choose the delivery service and reasonable price that is suitable for them.

Offers fixed fee: this cost is calculated based on a fixed ratio between the size and weight of the goods.

Offers local pick up/delivery: You can also give local customers the option to pick up their orders at your locations. To do this, you should remember to set up specific notification settings, pickup instructions for each customer. 

Create Shipping Profile

Shopify Shipping Profile is an advanced feature for implementing custom shipping settings and optimizing shipping rates based on the products and shipping locations.” In this section, you will need to fill in 2 fields of information:

Shipping origin: the address from which you will start shipping should be your company or warehouse address.

Shipping zones: you can divide into different areas to calculate different shipping fees, for example, US, EU or Asia,… If you only sell in the Canadian market, you can keep Domestic and delete the rest.

Setting up Real-time Calculated Shipping Rates

There are two ways to calculate your shipping fee, create your shipping rates, and apply the third-party shipping rates.

  • Create your own shipping rates

Setting your own shipping rates is based on your own conditions. You can create shipping rates based on total order value, or based on volume/weight. That’s why you need to set the weight for each product.

For example, you can set up shipping rates for orders in other countries with a shipping fee of $10 for orders of at least 5kg. 

On the other hand, you can choose the “Based on other price option” to generate a different rate. For example, by providing a “Free Shipping” option; customers will get free shipping when the purchase invoice is greater than 75$.

You can combine both methods of calculating these shipping charges simultaneously. For example, if the order’s total weight is 10kg and the value is under $75, the customer will be charged $20 shipping. However, if the weight is 10kg and the order value is over $75, the customer will get free shipping.

shopify adding third-party carrier-calculated shipping rates
  • Apply the 3rd-party shipping rates

Adding third-party carrier-calculated shipping rates is depending on the order’s details during checkout. This method allows you to charge your clients the exact price that a shipping provider, such as UPS, DHL, or FedEx.”

Depending on the shipping details of the weights, size of each package, the shipping unit will generate a specific fee for that order. Customers can then choose their preferred service and rate it at checkout. Plus, it is possible to modify these rates by including a handling fee that adds other costs on top of express delivery rates.

Choose Payment Gateways

Stores can accept payments via Shopify Payment; you will pay a 0% fee with this option.

However, Shopify Payment is only available for the countries on the supported list and non-banned products.

For merchants outside of countries where Shopify Payment is available, they must connect to a third-party payment processor, apply COD, and use custom payments.

Payment Processors: Shopify allows you to connect to PayPal with just a few clicks, but you need a PayPal business account and must accept USD currency. Also, if you want to integrate with other payment gateways, then you need to buy more premium packages to unlock this feature.

Custom Payment: You can write a description of the account number information to receive payment and specific instructions for customers to transfer money.

Extend Function with Apps

During the store operation, you may need additional features to support purchasing, customer care, payment gateways, reporting. 

For advanced functions, Shopify only offers them via higher pricing plans. In fact, if you refuse to upgrade your plan, then adding new plug-ins and applications on the Shopify app store is a replaceable method. You can fully extend the system functionality by connecting with 3rd parties; some are free and some require monthly subscriptions. To find out more useful free applications, you could have a read at “What are the best apps for Shopify store”.

Launch your Shopify store

Those are essential guides to help you build a Shopify store successfully. How to set up a Shopify store completely? You also need to review your store’s domain name and other optional settings. 

Domain Name 

Owning a domain name of your own rather than a domain name ending in “myshopify.com.com” will help you gain more trust and recognition from customers. It will also become an important point. What’s more, you can easily find a private domain name for around $10/year, so it’s a worthy investment that won’t cost too much.

Alternatively, you can purchase a domain name right through Shopify. The price here is a bit higher than other vendors. However, it benefits from simplifying the domain name connection process later on.

Add your other sales channels

You can add your booth available on other sales channels to the system. Shopify will allow you to check all activities on the same system.

Some other sales channels you can add to Shopify include Shopify POS, Social channels (Facebook, Instagram, Pinterest, etc), other eCommerce platforms (Amazon, eBay…), your own website or landing page.

Set up store’s reporting

You can set up reporting and data analysis tools (Analytics => Reports). This feature not only helps you track the traffic and sales generated by your store across all sales channels. You can see where your traffic and sales are coming from, your online store’s overall conversion rate, traffic and sales over time, and more.

Final Words

The potential of the worldwide e-commerce market tends to grow explosively. As of 2024, retail sales will be about 6.388 billion US dollars (Statista). So, if you remove the website from your sales channel, it means that you will exclude your business from this potential eCommerce game.

Shopify is a big name among the eCommerce website builders that significantly impact the market. As revealed from Statista, Shopify accounts for 20% of the eCommerce software platform market share. Combining the two main factors is vital for merchants to grasp the chance and start setting a Shopify today.

After reading this article, we hope that How to set up a Shopify store is no longer a difficult thing for you. Any questions regarding the Shopify integration, please feel free to contact us.

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