Shopify Pricing Plans 2024: How much does Shopify cost?

Introduction

Shopify is one of the leading e-commerce platforms in the world, this tool has many features suitable for most businesses of all fields and sizes. Depending on the price range, from $5/month to thousands of dollars/month, Shopify provides customers with different features.

This article is for those who are learning about Shopify and considering choosing the right Shopify pricing plan for their business. We’ll explain to you the fixed costs, and additional fees you’ll face if you consider Shopify as an e-commerce solution for your business.

What is Shopify?

Shopify is an e-commerce platform that helps businesses do business online and expand their scale online. Shopify is popular due to its ease of use, scalability, and a wide range of apps and plugins that enhance its functionality, making it suitable for businesses of all sizes.

In addition, Shopify’s ecosystem includes many software and features such as Shopify POS, Shopify payments, Shopify Shipping,… helping sellers easily expand their scale on the online platform.

Shopify Pricing Plans 2024

Shopify Basic – For solo entrepreneurs

Shopify’s Basic plan is $25/month or $19/month if you pay annually (This plan offers 1 $ for your first month). This is the popular plan among the three core Shopify plans. It is ideal for small businesses with a limited budget who want to run a fully functional online business.

With the Shopify basic plan, you can implement the following features on your online store at no additional cost:

• Online store: Easily build an online store with the world’s best-converting checkout that lets customers check out with just one click.
• Unlimited products: Sell as many products and services as you want.
• Collaborator accounts: Give designers, developers, and marketing experts limited access to your store. (Does not count toward staff account limits.)
• 24/7 support: Get round-the-clock access to the Shopify support team via live chat.
• Sales channels: Promote and sell your products on multiple sales channels, including social media and online marketplaces.
• Headless storefronts: Build a custom storefront with Hydrogen, Shopify’s React-based toolkit, and deploy on Oxygen, Shopify’s free global hosting solution.
• Analytics: Standard analytics – Access 60+ reports to track your store performance and identify opportunities for optimization.
• Inventory locations: Up to 10 – Track inventory, fulfill orders, and sell products across multiple locations, including retail stores, warehouses, and pop-ups.
• Manual order creation: Create new orders and enter payment details right from your Shopify admin.
• Custom apps – Standard
• Checkout capacity – Standard
• Discount codes: Offer your customers a fixed value, percentage, or shipping discount on products or collections.
• Gift cards: Expand your current customer base and attract new customers by offering gift cards.
• Abandoned cart recovery: Automatically send emails to customers who leave your store without completing the checkout process.
• Free SSL certificate: Shopify provides free SSL certificates to encrypt your online store’s content and publish it securely.
• Customer segmentation: Filter and group customers into hundreds of segments.
• Marketing automation: Build custom automation to engage customers at every stage of their journey.
• Unlimited contacts: Add unlimited contacts to your Shopify account.
• Ecommerce automation: Automate manual tasks, build workflows, and grow your business with the first built-in e-commerce automation platform.
• Shopify POS Lite: A lightweight solution for casual selling at pop-ups and markets.
• Import marketplace orders: Unlimited order imports from marketplaces to Shopify.
• Connect and list products: Connect and list your Shopify products on all supported marketplaces.
• First 50 Shopify-synced orders: Your first 50 marketplace orders from Shopify-synced listings are free every month.
• Localized selling with custom markets – 3 markets included: Manage global sales all from a single store with Shopify Markets, a cross-border management tool. Target specific countries or regions, offering a customized, high-converting shopping experience.
• Product pricing by market: Take greater control of your international pricing strategy by setting specific prices for products or product variants in each market.
• Market domains and subfolders: Assign custom web addresses for each market that are optimized for search results and automatically redirect customers to the right domain based on their market.
• Language translation: Enable multiple languages from your Shopify admin to provide translated languages to customers in different markets.
• Duties and import taxes: Estimate and collect duties and import taxes at checkout to give customers total cost clarity.

Shopify – For small teams

Shopify plan is $65/month or $49/month if you pay annually (This plan offers 1 $ for your first month). Shopify plan is suitable for businesses that want to expand features compared to the basic version. Suitable for businesses that want to expand their scale. 

In addition to having features like the Shopify basic plan, the Shopify plan also has the following features:

• 5 additional staff accounts: Let staff help you run your store and control who has permission to access info—from product pages to customer data.
• Custom apps – API PII access included

We recommend choosing the Shopify plan if your business is experiencing significant growth over time. It’s a good stepping stone to a plan – a middle ground between Shopify’s cheapest plan that supports new merchants and the high-growth businesses that Shopify’s Advanced plan serves.

Shopify Advanced – As your business scales

Shopify Advanced plan is $399/month or $299/month if you pay annually (This plan offers 1$ for your first month). The most expensive Shopify plan is the Advanced plan, this plan is suitable for businesses with high growth rates with large product and order volumes and need advanced features to develop online stores.

In addition to the features like the above two plans, below are features specific to the Advanced plan, and upgrades from previous plans.

• 15 additional staff accounts: Let staff help you run your store and control who has permission to access info—from product pages to customer data.
• 24/7 support – Enhanced live chat
• Analytics – Custom reports and analytics: Access 60+ reports to track your store performance and identify opportunities for optimization.
• Checkout capacity – 10x: Let more shoppers check out simultaneously during big sales events. Assign anyone who exceeds capacity to a waiting room queue.
• 3rd-party calculated shipping rates: Show calculated rates with your own account or third-party apps at checkout.
• Localized selling with custom markets + 3 included + $59/mo per added active market: Manage global sales all from a single store with Shopify Markets, a cross-border management tool. Target specific countries or regions, offering a customized, high-converting shopping experience.
• Duties and import taxes: Estimate and collect duties and import taxes at checkout to give customers total cost clarity.

Alternative Shopify Pricing Plans

Shopify Starter: $5 – For Side Hustles

This plan offers 1 $ for your first month then after $5/month.

Sell instantly through social media and messaging apps or a simple online store

For businesses that do not need to set up a website but sell through social networks such as Facebook, Instagram, WhatsApp, TikTok, Etsy, and LinkedIn, the Shopify Starter plan is the most suitable package.

You can also share your products easily through email, SMS, and anywhere else. The starter plan includes:

• A simple online store: including product pages, a contact page, and Shopify’s fast and secure checkout
• A mobile point of sale: to sell in person anywhere and accept payments with just your smartphone
• Link pop, the link in the bio tool designed for commerce
• Access to Shopify apps
• Shopify order management and integrated fulfillment network

Shopify Plus: From $2,300 – For more complex businesses

Shopify Plus is starting at $2,300/month on a 3-year term. Used by industry giants like Tesla, Decathlon, Mattel, and Sony, Shopify Plus is ideal for extremely successful and high-growth businesses. It offers scalable and customizable solutions for businesses, including expert strategic guidance and technical support from Shopify.

Below are the extremely powerful features of Shopify Plus for online sellers:

• Unlimited additional staff accounts: Let staff help you run your store and control who has permission to access info—from product pages to customer data.
• 24/7 support – Priority support by phone or live chat
• 25 Headless storefronts: Build a custom storefront with Hydrogen, Shopify’s React-based toolkit, and deploy on Oxygen, Shopify’s free global hosting solution.
• 200 Inventory locations: Track inventory, fulfill orders, and sell products across multiple locations, including retail stores, warehouses, and pop-ups.
• Checkout capacity – 40x: Let more shoppers check out simultaneously during big sales events. Assign anyone who exceeds capacity to a waiting room queue.
• Localized selling with custom markets – 50 markets included: Manage global sales all from a single store with Shopify Markets, a cross-border management tool. Target specific countries or regions, offering a customized, high-converting shopping experience.
• Checkout extensibility: Convert more buyers with advanced customizations to Shopify Checkout using powerful apps and branding tools.
• B2B on Shopify: Sell wholesale and DTC, integrated into one admin and store.
• Shopify Audiences: Find high-intent customers at a lower cost.
• Free expansion 9 stores: Additional stores under the same brand to sell in different languages or currencies.
• ShopifyQL Notebooks: A powerful app that brings together data from multiple business domains helping you to visualize and analyze your data within a single interface.
• Bot protection: Protects your online store from bots during flash sales.
• Exclusive API access and endpoints: Build complex integrations with APIs and get up to 500% higher API call limits.
• Feature test drives: Test features that could interrupt your workflows or API integrations before they’re auto-released to all your stores.
• Launchpad: Schedule automated promotions, product releases, and online store updates.
• Custom app built with Shopify Functions: Get the freedom to design and deploy flexible personalizations to build commerce experiences as unique as your brand with Shopify Functions.
• Shopify organizational admin: Use the Shopify organization admin to manage multiple stores in one place.
• Shopify Plus Certified App Partners: Use apps that are hand-selected for their quality and ability to solve complex needs.
• Shopify Plus Academy: Access lessons and courses designed to help you scale on Shopify Plus.

Enterprise: Custom Pricing – For Limitless Business Growth

Shopify’s Enterprise plan has custom pricing based on requirements. Shopify’s Enterprise plan builds agility, speed to deployment, and performance for enterprise organizations.

Compared to Shopify Plus, Shopify’s Enterprise plan is Shopify’s flagship product for large businesses. Providing customized solutions, integrations, and dedicated support for giant enterprises.

• Custom solutions
• Advanced support
• Integration
• Scalability

Shopify has additional costs to consider

Besides the fixed costs that businesses must pay every month to operate a Shopify store, you should also consider other additions before deciding on the right plan for your business.

Transaction fees

Shopify Payments supports major credit and debit cards such as VISA, Master Card, American Express, JCB, and others. For each transaction, Shopify charges a certain fee depending on your Shopify plan.

Shopify App costs

In addition to the features available in each plan you have chosen, you can completely expand and install many other features to help improve customer experience when purchasing products as well as support store operations. That’s why you have to pay for the Shopify app. This fee is not fixed, depending on the number of applications you want to install.

However, in addition to paid apps, Shopify currently has at least 4,400+ free apps to get new stores off the ground, so you can consider using these free apps to save money.

You can explore the Top 30+ Shopify Apps Highly Rated By Users – Update 2024 to choose the best apps that are suitable for your business. 

Shopify Theme costs

Shopify theme prices range from completely free to $350 per theme, which typically includes 12 months of customer support. Of course, your choice depends on your budget and needs. Shopify has created great free themes and continuously provides direct email support. If you’re just starting, consider one of the free Shopify themes from Themes Marketplace. Here, you can find themes optimized for the most popular, sophisticated fields such as fashion, cosmetics, restaurants,…

Let’s explore some Shopify templates below:

12+ Best Shopify Themes For Dropshipping – Updated 2024

Top 10 Shopify Themes And Templates In 2024 – Free And Paid Themes

Save your overall Shopify prices

We know that Shopify is expensive, especially in comparison to other website builders, like Wix. However, there are a few ways to save money when choosing to build an online store:

• Sign up for an annual plan rather than paying monthly – you can save 25%
• Use Shopify Payments to avoid transaction fees
• Use a free theme instead of a premium template
• Get your domain name from a different registrar

Upgrading or Downgrading Your Shopify Plan

How to change plans?

Upgrading your Shopify plan is a straightforward process that can be done through your Shopify admin dashboard. Follow these simple steps to upgrade your plan:

• Log in to your Shopify admin dashboard.
• Click on the “Settings” tab.
• In the settings menu, select “Billing.”
• Under the “Plan” section, click on the “Choose a new plan” button.
• Review the available plans and select the one that aligns with your business needs.
• Click on the “Choose this plan” button to proceed.
• Follow the prompts to confirm your selection and proceed with the plan upgrade.

Once you have completed these steps, your Shopify plan will be upgraded.

If you are looking to downgrade your Shopify plan, here are the steps to follow:

• Log in to your Shopify admin dashboard.
• Click on the “Settings” tab.
• In the settings menu, select “Billing.”
• Under the “Plan” section, click on the “Choose a new plan” button.
• Review the available plans and select the one that fits your budget and needs.
• Click on the “Choose this plan” button to proceed.
• Follow the prompts to confirm your selection and proceed with the plan downgrade.

Once you have completed these steps, your Shopify plan will be downgraded.

Conclusion

This article will evaluate in detail the Shopify pricing. Based on it, you can consider and choose the Shopify plan that is suitable for your business.