Magento is an eCommerce platform built on open source technology that provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
Thousands of businesses choose Magento for powerful, flexible, cost-effective eCommerce solutions because of its tons of flexibility and control with built-in features and many additional extensions and add-ons, such as:
- Easy to install and add additional layouts and plug-ins
- Open source technology that offers flexible, scalable eCommerce solutions
- Effective and cost-sensitive program
- Allows for various discounts and promotions during check-out
- Provides more than 50 payment gateways