SEO is a strategy that makes your dropshipping work easier. Whether or not do customers know about your store and products is all thanks to the way do Shopify Dropping SEO.
What is dropshipping SEO and why does it matter?
When you search for something on Google, you will often click on the pages that Google recommends to find the results. These websites are also known as Search Engine Results Pages (SERPs). Likewise, if you want your online store or the products you are selling to be noticed, and known to your customers; your website needs to appear on Google search.
Shopify dropshipping SEO can be understood as all efforts to optimize your website and keywords to make your Shopify online store appear and rank higher on Google search.
That is a simple explanation; to answer the question “How to improve Shopify dropshipping SEO?”, please continue reading the sections below.
3 Reasons to have Shopify Dropshipping SEO Strategy
No matter how big or small your business is, implementing a Shopify dropshipping SEO campaign is extremely important for the following reasons:
1. Attracting new customers
Google is the most popular search tool nowadays, it brings a large number of new users to approach products / online stores. As a result, you will increase the number of visitors to your store; who will then be able to convert into potential customers.
Otherwise, when your store is not found on search results; fewer customers will know the existence of your store. As a result, it will be difficult for you to make a sale; which slows down your business growth.
2. Having an effective Shopify dropshipping SEO strategy reduces brand promotion fee
Paying for marketing promotion can sometimes cost hundreds of dollars for a campaign. However, if you exploit the power of SEO, you would have people access your website without paying. Thus, you will not spend too much money on advertising.
Especially for small startups or new dropshippers, SEO is a real lifesaver to increase sales and keep profits constant. In other words, with SEO, you can attract organic traffic, and reduce the overall expense on promotion.
3. Gaining long-lasting SEO benefits
Unlike advertising programs, SEO will bring you long-term benefits. It implies that you don’t need to renew and pay extra fees to attract new customers. SEO will bring long-term effects, and you will get the results after 2 to 3 months after implementing a complete SEO strategy.
In addition, unlike paid advertising, your flow of website visitors and sales will not drop; even if you stop updating new products, or editing and optimizing your web page and its products.
How to improve SEO on Shopify dropshipping stores?
It is impossible to do Shopify SEO successfully without doing keyword research. Do many people wonder how to find the right keywords that customers frequently visit to be able to click on their store?
The keywords criterias:
Keywords with high search volume: Keywords with high search volume often receive the attention of many people. So when you include these keywords, you can reach more and more potential customers
Keywords with advantageous competition: you want to achieve the top position on the search pages in a cost-effective way.
SEO optimization is an ongoing process with a lot of moving parts, so don’t expect to achieve dramatic results overnight. To choose the right keywords, practice following these steps:
To choose the right keywords, you should brainstorm. We have made a list of search terms that are related to the product group you are trading. Then aim for at least 5-10 phrases on the list. For example, if you have the main keyword “fresh milk”, in the list you can mention “unsweetened fresh milk or”, “strawberry milk”, “skimmed fresh milk”, etc.
Alternative keywords: Use keyword research tools to expand your word list and notice trendy keywords that are highly searched by people. Note the popularity and relevance of these terms to your product.
Long-tail keywords: Long-tail keywords usually don’t have a high search volume. However, it is aimed directly at the consumer’s purchase intention. For example, normally the keyword “fresh milk” has a very high search volume, but the keyword “fresh milk without sugar for dieters” can be an anchor point to get you, new customers. In other words, optimizing for long-tail keywords can be a bit complicated, but improves the chances of a product’s article ranking in the google search.
Create authorized content
The first thing you have to keep in mind when doing SEO is to make sure the content on your website is unique and authorized; which is not copied from other websites. Any Shopify website that contains lots of duplicate content will be at risk of a penalty from Google.
If there is a duplicate, copies from other pages, your website’s rankings will drop low; making it difficult for customers to find products. You should regularly check all the content on the website and make sure it is 100% unique. You can use the Copyscape Plagiarism Checker tool to check the uniqueness of the content more accurately.
Create impressive titles and meta descriptions
The title and description are the two extremely important factors for your website to achieve high rankings on search engines.
The title tag and description should contain keywords related to the content of the page. This will help search engines better understand what your page is doing, selling, etc. In particular, the title must be written according to the best SEO standards. The title should contain only 60 characters and the description should be around 160 characters. The customer is looking for it when clicking on the website. If you can do this, you will stand out from the others.
Although this process takes time to brainstorm, you need to do it perfectly if you want to achieve high search engine rankings without resorting to the Google Adwords service or hiring freelance content writers.
Optimizing product and store images
Not only the words, but the images also play an important role in SEO. Images optimization has always been a necessity to improve your Shopify site’s presence on Google. Standard SEO images must include Alt tags and related keywords.
When creating Alt tags for web images, note that “Alt tags” need to be short and concise, and do not stuff keywords in “tags”.
Besides, if you want to add alt text to your products on the Shopify store, you have to follow these steps.
After login, you click “Product” then select the product that you want to edit and hover over the product image; afterward, click ALT (add or edit alt text); then it is done to save the text.
Link all your Products page from Home page
The homepage is the main page, also the most powerful page of the website among all other pages, so it needs more investment.
Make sure all important pages and products are clearly visible at the top of the homepage via text navigation.
Create clear text navigation links on your homepage so visitors can go directly to your products without having to leave the page and search outside.
How to choose a domain URL for Shopify
The domain name is an equally important factor to help attract potential customers. Choosing a domain name also plays a high role in optimizing your Shopify site from the start.
This is the perfect opportunity for you to create a domain name that contains keywords that will help impress the search engines. Your website can be present in a high position for viewers to see and the rate of visits will increase even more.
Follow these tips to have a good URL domain:
- Create a short domain name: The more words, the harder it is to remember
- Personalize URLs: Your brand name should appear in the URL.
- Do not use symbols: Symbols, letters, numbers,… should be removed. Because when reading it feels unprofessional and your brand is also difficult to build trust for customers.
The link-building process has two main parts, which are creating internal links (Internal Link) and creating return links (Backlink). And also remember that to be able to get to this step, it is necessary to ensure the quality of the Landing Page, including structure and content. Because if our website is not standard, has many holes, the link-building process no matter how well it goes will not bring any effect to the SEO campaign.
According to Google algorithms, Backlinks are still the most important part of the ranking factor and hence website owners dedicate themselves to building thousands of links without knowing how to build quality backlinks. Safely SEO-friendly quality.
Backlinks play an important role in driving traffic back to your website. You will rank high in the search engines, as well as possibly get more traffic from the links, following criteria to be able to create SEO Standard Backlinks:
- Put Backlinks on websites with high Page Rank: there are many online newspapers, famous forums, many visitors every day and obviously the Page Rank of these websites is very high. Backlinks placed on articles on such websites will be of good quality.
- Put Backlinks on websites in the same field that you target: on the internet there are countless news websites with different topics. If possible, put Backlinks on the right websites in your field of activity. For example: we are in the beauty business, backlinks should be placed on websites that provide famous information about beauty, women, fashion, skin care, etc.
- Put Backlink on the homepage instead of subpages: what’s more wonderful if your Backlink is lucky to be placed right on the homepage of a famous and high-visited website.
- Put Backlink in quality content: many people often arbitrarily copy content anywhere they like and then insert their Backlink in, this is a “disaster” of SEO. We should write new, unique, useful content and especially Anchor Text must be really natural and contextual, not annoying, confusing and meaningless for the reader.
Internal Link is a system of linking links on the same website. Internal Link will be placed on the Anchor Text, in standard SEO articles on the website. Creating Internal Links is very simple, you just need to do: Highlight Anchor Text, Click the link button, Copy and paste the URL of the page you want to point to.
User Experience Improvement
Improving the user experience on the Shopify website will help your website increase search rankings higher on Google.
Increase your website speed
A website that is easy to navigate and fast to load always makes visitors want to stay longer. This means they will spend a lot of time reading news, researching products on your website.
To speed up Shopify page loading faster, please note:
- Choose a theme that is friendly, easy to understand and compatible with mobile devices
- Optimize image usage
- Delete any apps you don’t use
- Avoid using sliders
- Optimize the interface on computers and phones
Using Responsive Web Design (RWD) will help your Shopify store be compatible with all devices such as desktop computers, tablets, and smartphones. This will make it easy for customers to access your website at any time. It is also a way to retain customers to stay longer.
Because Google will look at the time on the page to determine the value of that website. Therefore, creating an easy-to-navigate website with clear, detailed, coherent content is essential. Your website rankings will improve and make customers visit your website many times, helping to increase conversions.
3 Best SEO apps for Shopify dropshipping stores
Plug in SEO
The Plug-In application has two versions that you can choose from. One is the free version, suitable for those who are just starting their business and getting acquainted with SEO. With this free plan, you will have an automatic feature that regularly checks for issues: page speed, content, article structure, page title, description, etc. to ensure your website is optimized.
With the paid version ($20/month), Plug-In SEO Plus provides advanced features for customers with higher SEO optimization needs. In addition to diverse features and powerful optimization tools, you will also receive enthusiastic support from the developers.
For customers who don’t have the time or knowledge to run an SEO campaign on their own. Then the Plug-In SEO plus packages provide an additional service of hiring an expert. That means having an expert from the Plug-In SEO team come and take care of website optimization for you. In addition, you will also be provided with many video tutorials and training; which includes SEO tips and tricks.
The Smart SEO app is especially great if you’re running a store in multiple languages, as it has dedicated functionality for optimizing multilingual meta tags. Plus, it allows users to create multiple related Meta tags in your Blog pages, product pages, collections, and articles in your Shopify store, etc., without manual editing.
The free plan will give you the ability to optimize meta tags, alt tags, use sitemap support, and fix broken backlinks. As for the $4.99/month paid plan, you can unlock more advanced capabilities.
Schema is attached to the website to help search engines easily recognize, classify and return the best and more accurate results. Without Schema, a website would only include content that still doesn’t have the right context.
Validation Entity: Helps the Google search engine to recognize information on the internet, Google’s live data content, and finally, information right on the site.
Let Google understand the content. Usually, Google will have to crawl your own site information and the backlinks pointing to it. Here, with the schema; We will provide Google with a third database for Google to evaluate more accurately.
Having a schema will help Google rate that page higher, which also leads to outbound links from pages with Schema that can be commented on more by Google.
Hopefully, through the Shopify Dropshipping SEO article, you will understand what Shopify SEO is and how Shopify SEO is. For those who are still confused and do not know how to start, please contact Beehexa for advice, guidance, and the most professional Shopify SEO plan.