If you are looking to start a dropshipping business or have ambitions to upgrade your existing Shopify Dropshipping store; this Shopify Dropshipping Strategies article is the guide for your online store to increase sales and operate sleekly.
What is Shopify Dropshipping?
Launching an online store on Shopify can also be risky, especially if you are new to this eCommerce platform. Because you don’t know the little tips and tricks that can help you build a dropshipping store on Shopify to attract more customers. We’ll focus on the basics that you can take to successfully set up and operate your online store.
Established in 2009 as an e-commerce platform, Shopify has further developed the Dropshipping segment and has become reputable for this support. Particularly, Shopify shares 11.80% in the Dropshipping market, and turns into the third most popular Dropshipping platform; after SquareSpace at 21% and WooCommerce at 27.86%. Plus, according to a survey, Shopify is 21% easier to use than BigCommerce and 12% easier than Wix Commerce.
Shopify dropshipping is a typical business model for those who are passionate about making money online (MMO). With Shopify, dropshipping becomes simple when you can create your own website easily and automatically by synchronizing products from suppliers from Aliexpress, Amazon, eBay, etc.
Why should we have Shopify Dropshipping Store?
Easy to use for newbies
The Shopify platform is one of the most user-friendly platforms. Shopify’s features are very intuitive and not difficult for beginners to use. The software installation and setup instructions are quite easy to understand; so there are no difficulties for you to follow.
Unlike platforms that require programming knowledge like Magento or WooCommerce, Shopify dropshipping store does not require any programming knowledge to get started. Also, the admin interface is neatly arranged and the onboarding mode helps new users to know what tasks they need to complete to be ready to promote the brand and website.
Supported by more than 3000 application options
Compared to other eCommerce platforms, Shopify is the platform with the largest number of app. More than 3000 Shopify apps allow you to customize and upgrade your online store with outstanding features such as Store Design, Customer Support, Up-sell/Cross-sell, Personalized Products, CRM/ Live Chat, and many more.
Product Marketing Support
Shopify integrates systems to help your online store run marketing campaigns automation easily:
- Email Notification: Automatically send order confirmation emails, order status updates, order cancellation notifications, password reset, account creation,…
- Email Marketing: You can use Shopify Email or automated email platforms like Seguno, Klaviyo to send automated emails to customers about promotions, discounts,…
- Facebook Dynamic Retargeting: Connect Facebook Pixel directly with Shopify to create ads to customers or remarket to customers who have visited the website automatically according to the set budget
- Google Smart Shopping campaign, automatically display ads when there is a search with your product keyword
- TikTok Ads: in November 2020, Shopify cooperates with TikTok, whereby you can connect TikTok ad accounts and create campaigns, create promotional videos right in Shopify’s system
Need to create Facebook, Google, TikTok ads? Shopify can help you create ads and view real-time reports in a single place without spending time creating ads in each separate place. And measure the effectiveness with the parameters of clicks, add to cart, complete checkout,…
Top Shopify Dropshipping Strategies for boosting sales
How to choose the winning products for dropshipping?
Your first step when planning a dropshipping business is to do thorough research on what will work best for your Shopify dropshipping strategies, your market, and your customer base.
Identify customer needs, research products that are trending in the market, or life problems that customers face to find products that meet customer needs. Instead of focusing on making a profit, finding customers’ pain points; offering a product that solves their problems will be a key to your success.
As a tip for you to see what products your customers are favoring, you can use Google Trends. Especially for certain industries, you need to define customer segments and customer profiles. Specifically, research who will be your potential customers, research their preferences and spending budgets.
Initially, the number of customers who know your store and products will be below. Gradually, after incorporating more marketing strategies, you will see a significant improvement.
You can use these strategies to find out what’s the most popular product. Next, choose a niche that interests you most. If you choose something that doesn’t interest you but is only good for the business, it will only discourage you from giving it up.
For example, if you want to do business in fashion/clothing/jewelry, which is a very large market with many competitors. Choose a niche market with low cost, with high quality for your competitive advantage.
Among the many, what you need to keep in mind from these Shopify dropshipping strategies is working with your customers. The main purpose of any business is to fulfill what your customers need, then you could benefit from it.
Plus, you can have a look at best-selling products on Shopify that this platform provided to have broadened views.
How to work with qualified suppliers?
Did you know that 84% of drop shippers cite the early stages of finding a good supplier as the biggest obstacle to growing their business? For drop shippers rely heavily on suppliers to complete the customer’s buying journey. Without enthusiastic and timely support from third parties, the customer’s buying experience will be reduced.
In other words, you will have to work together to retain customers and increase your profit margins. Because your customers think the products come directly from you. This is why you must be selective about your suppliers. Choose reputable suppliers, recommended by other experienced drop shippers. Furthermore, you shouldn’t be afraid to cut off any suppliers that don’t meet your standards.
It is important that you choose a provider that is compatible with Shopify. This will make it easy and convenient for you to import products to your online store.
Finally, gather a list of potential candidates and then head to each brand’s website to dig a little deeper. You need to make sure those brands have the right characteristics for your dropshipping business to make things run more smoothly.
How to accelerate the power of marketing?
Executing marketing and optimizing marketing strategies requires a lot of effort.
You need to advertise products on the platforms and social sites that we have provided above. To support marketing campaigns, you can go to Shopify’s apps store to install additional marketing support software.
In addition, to ensure quality content, you need to read the next section to build content that attracts customers.
How to create engaging content for dropshipping business?
In order for your products and website to stand out, you absolutely must have a strong marketing strategy. People need to know about your Shopify Dropshipping Store before you make a sale.
Outsourcing marketing and SEO may not be a viable option for many drop shippers. So how can you implement a product promotion strategy? As a new drop shipper, the best way to do this is to focus on search engine optimization (SEO) and social media marketing.
SEO is the process of tweaking your website to increase the chances of ranking high in search results for relevant keywords. When potential customers enter the terms in search engines like Google, your store is displayed.
To do this, you need to put yourself in the customer’s mind – how will they search for your product? What do they want to know? Then tailor your content to match their search intent.
Above all, when doing SEO, you will definitely need the support of popular keyword search engines like MOZ, Clearscope, or Ahrefs. To ensure that your product posts are displayed on Google and rank high in search, take the following additional steps:
Add keywords Meta Title and meta description, Page URL, Product Description. Additionally, you should also consider SEO blogging and attaching backlinks to your Shopify store. Write interesting topics about your niche is a great way to add value to your customers; while also increasing your search engine rankings.
Finally, make sure to track your SEO performance over time by using a tool like Google Analytics.
How to maintain customers’ satisfaction?
Set up a user-friendly web store
Expectations of online shoppers are getting higher. The beauty of your online store can be a big plus to create trust for customers. Conversely, if your website is cluttered or unprofessional; it reduces the interest of customers and can cause them to leave your site quickly. A lot of potential customers will judge the credibility of your brand based solely on the look and feel of your website.
Why is design so important? According to Forbes, a good user experience on an online store can increase conversion rates by 400%! Additionally, according to other research from Google, it takes customers less than half a second for people to form their first impression of a website’s design and aesthetics. These are staggering numbers; force you to focus on the design of your website.
Set good price
How to price your products is an important part of Shopify Dropshipping strategies to support you run a successful dropshipping store. Obviously, if you charge your customer an unreasonable price (which means too much), you won’t make a sale. However, if you charge less, you won’t make a profit.
Plus, a common mistake that new drop shippers make is that they don’t combine all expenses (marketing cots ) into their pricing calculations. Most of them mistakenly believe that their only cost is the amount they have to pay the wholesale supplier for the products, but that’s a problem.
Product cost is just one of many costs that make up your cost. In addition to the cost of the product; you will also need to factor in other related costs such as marketing, website hosting, shipping, and graphic design costs (to name a few).
To make reasonable prices, remember these two formulas:
- Sales revenue – Cost of goods = Gross profit
- (Gross Profit – Cost) / Revenue = Profit Margin
Don’t lower your price too low to compete! Instead, focus more on quality and make sure your Shopify dropshipping store delivers a great customer experience.
Offer various optional payment
Online shopping is an easy and convenient way for people to shop. Out of all the dropshipping tips on Shopify, this one might not be immediately obvious. But it’s important to offer your customers a variety of payment options including:
- Credit cards
- Shopify checkout
- Stripe Atlas
- Paying on Amazon
- Paid on Apple
Moreover, customers are more comfortable shopping if their payment information is completely secured. Plus, all transactions will go through Shopify, so they’ll be tracked in the same place and deposited into your bank account.
Provide excellent customer service
However, dropshipping business model allows you to outsource inventory management and fulfillment services. You are still responsible for taking care of customer service. Customers retention is the key to a successful online business. If you don’t find a way to keep them satisfied and happy, you will lose to your competition.
Be well prepared to answer product questions and make sure you’re ready to deal with order issues. You should at least have an email address that shoppers can use to ask questions.
And don’t forget, if you’re online, you’ll need to update comments and respond to messages instantly on whatever platform you use.
Providing great customer service is one way to set yourself apart from other dropshipping stores that sell similar products to you. Put customer satisfaction first and success will come.
Maybe you have heard a lot about the dropshipping business and started thinking about kick-off a new business with this model. However, you are still worrying about how to make it profitable? Planning and mapping out the right direction, as well as coming up with direct strategies is what you need to do immediately.
We hope some provided tips about Shopify Dropshipping Strategies are valuable for your online store and empower business decisions. If you have further questions, do not hesitate to contact us!