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BigCommerce Reviews [2021] – The Ultimate Guide To Scaling Up Your Business

What is BigCommerce?

BigCommerce is a popular software-as-a-service (SaaS) eCommerce platform that enables merchants of all sizes to start, develop, and grow their online store. 

It is a dependable platform with a user-friendly design and a wealth of built-in functionality.

If you’re searching for an all-in-one e-commerce software platform, BigCommerce might be a good choice.

bigcommerce homepage

Eddie Machaalani and Mitchell Harper, two Australians, founded the company in 2009, and it has grown rapidly since then. The founders reintroduced a hosted version of Interspire Shopping Cart for the general public in August 2009, dubbed “BigCommerce.”

BigCommerce is used by tens of thousands of businesses in 150 countries and a variety of industries, including Toyota, Ben & Jerry’s, S.C. Johnson, Skullcandy, Sony, Kodak, and Vodafone.

BigCommerce Financial Results in 2020

BigCommerce announces their Fourth Quarter Total Revenue of $43.1 Million, a Year over Year Increase of 39% with a total ARR of $181.2 Million, a Year over Year Increase of 41%. 

Total revenue Fiscal Year 2020 was $152.4 million, up 36% compared to the fiscal year 2019 – 

 $112.1 million.

Brent Bellm, CEO at BigCommerce 

“We remain strategically focused on serving the needs of merchants of all sizes, and this past quarter further illustrates our ability to disrupt the mid-market and large enterprise market segments with 51% year over year growth in enterprise account ARR.”

Bigcommerce’s Competitor and its Market Share

BigCommerce market share is 1.24% with more than 35000 companies using this software. According to Builtwith, BigCommerce ranks 11 in eCommerce platforms. #1 is WooCommerce with 24%, followed by Shopify 20% and Magento 9%

BigCommerce Competitors by Datanyze.

bigcommerce competitors

How does BigCommerce work?

Bigcommerce is a hosted eCommerce platform that includes everything you need. It works in the cloud, which means you don’t have to download anything.

All you have to do to use Bigcommerce is sign up for a free trial at bigcommerce.com, and you’ll be able to start developing and customizing your e-commerce store right immediately.

BigCommerce gives you access to an unpublished website, a design editor, and an admin panel for uploading products and managing sales after you register for a domain.

Your store is ready to import products. Then configure settings for shipping and taxes, design your website, plan a marketing campaign, and launch your store.

Everything is simple and straightforward. Managing your store, taking care of your orders, shipments, reviewing your analytics, and so on. 

BigCommerce Pricing

BigCommerce’s pricing plan options include: 

  • Standard ($29.95/month)
  • Plus ($79.95/month)
  • Pro ($299.95/month) 
  • Enterprise plans with pricing based on a customer’s online sales. 

Pro plan: Starting at $299.95/mo for less than $400k in online sales, +$150/mo for each additional $200k in online sales.

Compared to Shopify’s, which has plans costing $29/month, $79/month, and $299/month. But BigCommerce’s no transaction fees gives it a real advantage in terms of overall cost:

bigcommerce pricing

Standard plan features

  • Unlimited number of products to sell
  • Unlimited staff accounts
  • Multiple sales channels, including eBay, Amazon, Facebook, and Google Shopping
  • Coupons, discounts, and gift cards
  • Real-time shipping quotes
  • Product ratings and reviews

For beginners, this is a suitable one with a basic setting. 

Plus plan features

Including standard plan features and:

  • Abandoned Cart Saver
  • Store credit cards
  • Persistent Cart
  • Customer groups and segmentation

This is a great plan to improve your customer experience, saving time for customers is one way to retain their interest.

Pro plan features

Including above features and:

  • Google customer reviews
  • Product filtering
  • Custom product filtering

Suitable for a growing business that wants to expand their inventory also gives users a better experience.

Enterprise plan features

Including above features and:

  • Priority support
  • API support
  • Product filtering
  • Price lists

With many extra features such as single-page checkout, helpful integrated features, valuable support methods, and high security, the price for BigCommerce Enterprise is higher than the original versions. However, it is not fixed for every business.

bigcommerce enterprise features

One drawback of BigCommerce is that not all features are available on all pricing plans. In order to gain access to advanced features, you have to install an app or extension.

BigCommerce Highlight Features

BigCommerce provides a wide range of built-in functionalities. These deliver high-quality results while reducing your reliance on third-party apps and with an additional expense. Here’s a quick overview of what BigCommerce offers:

Easily Customize Store Front

Create and edit your pages easily with a drag-and-drop page builder. No coding skill is needed. You have complete control over responsiveness with BigCommerce. Automatically create responsive websites and preview the store’s appearance across multiple devices.

Abandoned Cart Recovery

When a customer enters their email address and then abandons their shopping cart at checkout, you may send them an automatic email to remind them of their purchase. You can even add discount codes and personalize the mailings.

Faceted Search

Improve search relevance with Dynamic Filtering. Filtering based on a number of attributes size, color, price, and custom. You can maintain product filtering with drag and drop ability effortlessly. Increase customer experience and boost conversion.

Built-in Discounting

You can choose a minimum purchase amount, a number of usage limits, and an expiration date. You’ll be able to limit coupons to specific products, categories, locations, or shipping methods as well.
Set up a rule-based discount and promote it on your homepage, shopping cart, checkout page, and other places to convert visitors into purchases.

Payment Integration

BigCommerce’s connection with over 60 payment gateways makes accepting payments on your site a breeze. You may also collect offline payments and process them in multiple currencies using the platform. It’s also worth noting that thanks to built-in security safeguards and the possibility to use a shared SSL certificate, all payments are completed safely (or purchase your own).

Marketing

BigCommerce provides a bunch of marketing tools at its disposal. To expand your customer base, you can give promotions and coupons to your customers, as well as incorporate an email service provider like MailChimp.

It also includes social media sharing and marketing tools to aid in the promotion of your online store. One of its standout advantages is its simple integration with Google Shopping and eBay Stores, which allows you to reach out to more buyers and market your products to a wider audience.

You can also use their Purchase Funnel Report to see your customer’s whole journey as they navigate your site. This allows you to pinpoint exactly where they are stuck, and you can utilize that information to improve your website and client experience. Furthermore, BigCommerce Insights evaluates your business automatically and provides you with specific revenue-boosting recommendations.

Best in Class SEO 

In addition to their marketing tools, the platform has significant SEO elements that will help your store rank higher in search results. On individual product pages, you may change the product name and description, as well as specify keywords and optimize your photos.

Mobile-optimized themes and their own unique content delivery network are two further SEO-related features that can help your store load as rapidly as possible, which is a key ranking indication for search engines.

Product Management 

BigCommerce bills itself as an eCommerce content management system with all of the tools you’ll need to run your business from a single dashboard. While keeping track of your inventory, you may effortlessly categorize your products and execute orders. 

Adding new goods to your current line is a good method to boost sales, but it requires that you first create those products. You can quickly increase your earnings with BigCommerce by simply providing your existing products to a broader audience.

You can reach more customers around the world and sell more products by syncing your inventory with eBay, Facebook, Amazon, and Google Shopping.

Payment Processing

BigCommerce currently offers over 65 payment gateway integrations out of the box, with support for over 250 local payment methods and 100+ countries. They also support the most popular digital and mobile wallets, including Apple Pay, Amazon Pay, Venmo, and others. The payment gateways available to you will be determined by the country and currency of your store.

When customers visit your store, they will have the option of paying with PayPal Express Checkout, Stripe, Authorize.net Google Checkout, and 2Checkout, among other trusted payment processors.

POS Integrations

The synchronization of online and offline payments is an area where BigCommerce excels. Compared to other eCommerce platforms, BigCommerce has more POS connectors. If you sell a lot of things in person or have a physical store, BigCommerce can help you maintain your inventory and finances in one place. 

Customer Service and Support

BigCommerce is committed to providing excellent customer service and support. Each customer who signs up for their platform is assigned a personal adviser who can assist you in getting started.

bigcommerce community

They also provide support through BigCommerce forums, where you can receive help from their community of users, Live Chat, a support portal, and a wealth of online lessons and how-to videos in the BigCommerce University.

Apps and Extensions

Although BigCommerce is an all-in-one platform, it can not provide everything you need. However, you still have over 1000 apps to pick from in the BigCommerce app store if you wish to grow your site beyond these features.

BigCommerce’s app store is overflowing with options, many of which are free. However, don’t be fooled by the “free” price tag; many integrations are free to set up but require costly subscriptions to the services you use.

bigcommerce app marketplace

There are a variety of marketing tools to choose from to assist you with everything from email marketing to conversion rate optimization to even starting your own affiliate network. You’ll need to use third-party apps if you want to employ dropshipping. There are six to pick from, and they range in price from $10 to $50 every month.

BigCommerce’s app store is far smaller than that of its competitors. But that’s just because it already has so many outstanding built-in features! You simply don’t require as many apps as you would with, say, Shopify. This reduces costs by eliminating the need to pay for third-party add-ons on a monthly basis. And if you need a beautiful theme for your online store, don’t forget to check out our BigCommerce theme category on ThemeForest.

Omnichannel

BigCommerce makes it possible for your customers to buy wherever they are, both online and offline. Sell socially through Facebook, Instagram, or through marketplaces like eBay and Amazon. By systematically adding, listing, and managing products across all local and global sales channels, you can save time and enhance productivity. Streamline the management of ad campaigns across Google, Facebook, and Instagram to increase the return on advertising expenditure.

Integrating ERP, CRM, accounting, and marketplace data with all of your back-end applications is becoming increasingly crucial, and it may also help your company integrate internal apps, data stores, and other big data storage and analytics frameworks more quickly. Supporting a swift, seamless integration of a SaaS solution like BigCommerce gives you a leg up on the competition when it comes to unlocking real business value.

Looking for a BigCommerce Integration solution? Learn more about how Beehexa connects your BigCommerce to different applications.

BigCommerce Pros and Cons

Pros:

  • Bigcommerce’s entry-level product options include some of the most comprehensive features, making them ideal for small businesses. This includes everything from product management to order management to analytics and reports. 
  • Their customer service is fantastic (24/7), and they are transparent about service concerns and new features in development.
  • The abandoned cart data tool is wonderful for bringing clients back into your store.
  • Third-party app availability will be critical in creating and maintaining the next evolution of eCommerce businesses, and having that infrastructure in place will be critical in the years ahead.

Cons: 

  • Storefront development is currently lacking, and getting a genuinely customized website without hiring a developer or investing in your own web development abilities might be tough.
  • Some basic features such as Google Reviews integrations and Abandoned Cart Recovery are only available on higher plans.
  • Email marketing is painful without a third-party solution.
  • Free themes look the same and premium themes are costly.

BigCommerce is best suitable with

Bigcommerce is suitable for businesses that are rapidly expanding and need to function on a large scale. The company target growth-minded brands that differentiate on customer experience. If you have a small inventory and rather stick with them, BigCommerce is not the best choice. Shopify is more friendly to beginners and

Final words

BigCommerce definitely has a lot to offer when it comes to setting up a professional online store that you can be successful with. From conversion-optimized templates to its powerful marketing features and the ability to manage your entire store from a central place, it’s a worthy contender in the eCommerce world.

Use the tips above to determine whether BigCommerce is the right choice for you and take the platform for a spin to make the final decision. 

Want to learn more?

BigCommerce vs Shopify – Which Is The Better Platform?

BigCommerce vs Magento – Which Is The Better Platform?

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