The convenience of online retail and the real-world reliability of the in-store experience are exactly what consumers want. They want to have a combination of their two business flows. So they can have an overview between offline and online – and back again – without any interruption.
O2O or online-to-offline is the link between ‘online discovery’ and actual commerce in the physical world. The goal of online-to-offline commerce is to create product and service awareness online, allowing potential customers to research different offerings and then visit the local brick-and-mortar store to make a purchase.
O2O commerce companies may employ include in-store pick-up of items purchased online, allowing items purchased online to be returned at a physical store, and allowing customers to place orders online while at a physical store. Overall, draws potential customers from online channels to make purchases in physical stores.
Don’t take our word for it. Read the commerce success stories of real O2O integration, who are using Hexasync to become leaders in the business-to-business space.