O2O

Online Offline Integration

The solution lies in Integrated Services

The convenience of online retail and the real-world reliability of the in-store experience are exactly what consumers want. They want to have a combination of their two business flows. So they can have an overview between offline and online – and back again – without any interruption.

Ways of working

O2O or online-to-offline is the link between ‘online discovery’ and actual commerce in the physical world. The goal of online-to-offline commerce is to create product and service awareness online, allowing potential customers to research different offerings and then visit the local brick-and-mortar store to make a purchase.

  • The online component helps consumers discover a product and pay for it (smart phones, computers,...)
  • After which they are directed to the offline world (shops)
  • Stores and shops are where they do the actual purchase

Benefits of O2O

O2O commerce companies may employ include in-store pick-up of items purchased online, allowing items purchased online to be returned at a physical store, and allowing customers to place orders online while at a physical store. Overall, draws potential customers from online channels to make purchases in physical stores.

  • Increase sales and capture orders that would have been lost
  • Improve customer choice
  • Give customer assistants a powerful way to support customers
  • Drive sales of large, complex or obscure products
  • Provide another reason for customers to visit your stores
  • Make greater use of your existing digital assets
  • Gather original data about your customers’ preferences and intentions.

O2O made easy with

Hexasync
Integration Platform

Don’t take our word for it. Read the commerce success stories of real O2O integration, who are using Hexasync to become leaders in the business-to-business space.

Benefits of Online Offline Integration​