Overview of Wix
Wix is a Website Builder. That means it provides the essential tools to build the web easily, without you writing a code line. It provides an intuitive interface and built-in elements or blocks for you to sort into a website.
Wix Financial Results in 2020
According to Avishai Abrahami, co-founder of Wix, the company witnessed the most successful in history with more than 31 million new registered users in 2020. Besides, the sale revenues also experienced a dramatic increase, the following image shows those featured numbers:
Plus in the same year for 4 months from February to May, Wix reported having 139% global revenue growth.
Thanks to the shifting waves of doing business, people are transforming to eCommerce for catching up on the online buying trend. Wix’s growth in 2020 was impressive.
Wix’s Competitor and its Market Share
According to Datanyze, Wix’s market share is 36.25% with more than 1370040 companies using this software. Some competitors of Wix can list out Weebly, Squarespace, Webflow,…
How Does Wix Work?
To build an entire website with Wix you can accomplish it in 2 ways by Wix Editor, Wix ADI. Wix promises to their consumers that “whether you use Wix Editor or Wix ADI, you’ll be able to create a fully-functional, personalized site without any technical knowledge”.
This way is more comprehensive than the Wix ADI with infinite and freely customized designs. Users can comfortably choose to see if they want to change the existing template, choose a typical layout, or start building from the beginning. Endless apps and widgets, unlimited drag and drop functions, advanced design capabilities – are expected features from the editor.
Wix ADI works with less complicated steps. You will just need to select a range of information, such as business type, contact information, and online presence. By then, the system will automatically create a website based on your given information.
Within a few mins, you would have a beautiful website with fewer difficulties during the generating process. Thereby, this solution will best suit busy users, non-technical people.
Steps to create a website with Wix editor and Wix ADI
|No.||Wix Editor||Wix ADI|
|1||Sign up||Select a price plan|
|2||Choose one template||Decide a website do you need|
|3||Fill in text and up load images||Choose a template|
|4||Customize the background||Edit text and navigation menus|
|5||Add pages and site navigation||Drag and Drop element|
|6||Justify to align with mobile interface||Add apps (if you have further needs)|
|7||Upload blogs/ Add online stores/ Optimize for SEO||Check on mobile interface|
|8||Choose a domain name||Preview|
With Wix ADI, you’ll have a bespoke website in a few minutes. Amazing, isn’t it? But with such simplicity comes less flexibility. You can’t seamlessly drag and drop elements such as images, videos, and apps like the Wix Editor. You’re more restricted.
Wix offers four Premium packages for personal websites and another four Premium packages for companies and eCommerce. Each pack starts with the cheapest price so you can upgrade the feature and size when your work grows bigger.
Wix’s pricing plan for Business & eCommerce Websites
As with most packages, If you subscribe for a longer period, the lower the fee will be charged. For example, the popular “Unlimited” package of WIX is $ 22/month, but the annual package will be $ 17/month.
Wix’s pricing plan for personal Websites
Wix Highlight Features
For each pricing package, Wix offers different features. With a higher-paid plan, you would get more features.
It can be said that the benefits of using WIX for free are very few.
In particular, If you use Wix for free, you will receive a subdomain and Wix SSL certification. Your website will be secured within Wix’s system. Therefore you are always able to sign in to your website with your computer or mobile device.
In addition, the functions in this free package include website analysis tracking, contact management, chat tool, social media, and email marketing, and multiple member login.
Besides, you can also have hundreds of free and paid applications that are available on the Wix platform to serve your business’s needs. The apps include Analytics, Business Management, Marketing, etc.
To meet the business needs for your website, Wix provides more advanced features for businesses’ dedication.
WIX stores: This feature supports you to create online sales websites. In it, you will get benefits such as accepting payment from customers, tracking orders and managing your inventory, creating discount vouchers, shipping orders, etc.
Wix Blog: With this feature, you are creating and editing blog posts on your site, managing comments, and sharing on social. You can also add multiple writers with different rights.
Wix Restaurant: If you open restaurants and create online websites on the Wix platform, you can provide orders and reservations, add and customize menus, accept delivery or manage shipping processes, and more.
This package is designed exclusively for highly required businesses. In general, all advanced packages of website and e-commerce categories have a set of features that are included correspondingly:
All four Premium Packages of WIX provide you with the ability to connect a custom domain name, increase storage and bandwidth, and integrate Google Analytics. In addition, high-end website packages also allow you to delete Wix ads from your site.
For all high-end business packages, Wix provides you with the ability to accept online payments that you choose without commission. These packages also allow you to connect a custom domain name, delete Wix ads, integrate with Google Analytics, and use increased storage. Moreover, all high-end business packages provide unlimited bandwidth, as well as AD documents and additional web tools.
What Are the Pros and Cons of Wix?
Easy to use
Wix provides a website to create a website for everyone – even those who do not have technical knowledge of coding. Wix’s platform provides “drag and drops tools” to help users simplify web building processes as well as bring many options for you to customize the design and functionality of your website.
Furthermore, Wix has a most prominent feature that’s Wix Adi (Artificial Design Intelligence). A tool that automatically creates a satisfactory website, available on all Wix website templates. The site-building process has never been so simple – you just need to choose your type of business, supplementing the profile and artificial intelligence will do the rest.
When you edit the website with WIX, there will be small-friendly windows pop up to guide you throughout the process. They are divided into two cards:
- What’s Next: List the steps you need to do to complete your website. Often basic tasks, such as adding content and previewing your website. When you click on a task, you will be instructed step by step throughout the process.
- Smart Tips: Let you know when something on your website needs to be updated.
If you need to help more with anything, you can always see the instructions. By clicking on the small question mark icon in the top right corner of the design interface.
Every month, Wix usually offers updated versions of its tools for the purpose of giving users the newest and useful features.
Various available themes
Currently, the Wix platform is about 510 Website templates for various professions such as technology, real estate, tourism, education, e-commerce, etc. and they all have dummy data available (sample data). To design the website, simply select the interface you want, update the content and the image is done.
Besides the advantages, Wix’s platform also has some disadvantages, specifically:
The free package has many limitations
Basically, Wix is a free platform. But this free package does not allow you to use your own domain name. If you do not subscribe to any Wix price plan, you will be placed ads on top and bottom of the page and allowed to use your own domain. The same issue happens when it comes to advanced features for eCommerce purposes. Thus, you will need to upgrade to a pretty package.
Premium package is pricely
If you want to create a website with your own domain name and use more advanced features, you will have to use the premium version; and this expense is not cheap at all.
The cheapest package starts at a price of $ 4.5/month but only provides 5000MB of bandwidth capacity and 1G /month. Beyond this offer, you can use your own domain name, but can not remove the WIX logo on your website. The optimal way to prevent all the inaquedencies when using Wix is to register the Combo Package 8.5 USD / month or Unlimited package of $ 12.5 / month.
Fewer Applications and Plug-ins
WIX has more than 500 applications, this figure is too small compared with the number of WordPress plugins and other eCommerce platforms that have website builder functions available today.
Lack of SEO support
Some users have commented that websites based on Wix are not friendly for Google Search Engine Optimization (SEO). Also, there is a lack of applications and plug-ins that support SEO optimization. Meanwhile, the SEO functions of a website play an important role in attracting and retaining customers when it is displayed on google search. Thus, this is the minus point for those using Wix’s platform.
Slow Mobile response
More and more internet users are accessing the web via smartphones, this means mobile-friendliness is essential for your website. However, the speed of a website on a mobile interface is not sleak. Responded by most users, this feature needs to be upgraded in order to have a better customer experience.
Wix is Best Suitable With
Many people will probably wonder if the Wix platform is suitable for me or not.
The answer is that Wix will be a perfect selection for individuals who purposely build their own websites, small businesses, or beginners who desire to learn about Websites building.
Since the following advantages will support very well the above object:
- Friendly features, and supply hundreds of applications needed to upgrade functionality
- Users are allowed to choose 1 of 800 templates designed with professionals and beautifully designed.
- Anyone can create a nice website with Wix, even if you don’t have technology experience
However, the Wix platform is not for everyone. If you want to build a professional website that allows customization as whatever your demand goes, you may have to look at other alternatives.
The Wix platform is quite simple and easy to use. Without much knowledge of coding, people can still use Wix to build up a website. Plus, users don’t have to buy hosting and domain.
Therefore, the advice for everyone is if you are not really knowledgeable about techniques and do not want to spend too much money, Wix can be a good choice. Besides, there are alternatives like WordPress or Shopify in case you want to build a super professional website with a larger scale.