beehexa integrationsidebar
beehexa logo

We Build HexaSync Integration Platform for Connecting ERP, POS, CRM, Accounting, and eCommerce Applications to Automate Business Processes

connect shopify instagram

Selling on Instagram with Shopify: Complete Guide for Beginners 2024

Instagram is one of the leading social networking platforms in the world today. This platform is also considered a large marketplace that allows businesses to sell and advertise products through videos and images. In this article, we will provide details about Instagram and how to sell on Instagram with Shopify.

Overview: Instagram and Shopify

What is Instagram Shopping?

Instagram is a free social networking platform with more than 1,000,000,000 users. According to a forecast from Statista, this number will continue to increase.

number of instagram users worldwide from 2016 to 2023

You can see the remarkable growth in the number of Instagram users between 2016 – 2021 and forecast to 2023. The members joining this social network have grown from more than 400 million accounts to billions of accounts.

How Does Instagram Shopping Work?

Instagram Shop is a group of Instagram features that allow people to make purchases through your photos and videos, no matter where they are in the app. 130 million Instagram accounts are clicking on a shopping post to learn more about products every month, according to Instagram. Besides, 500 million accounts access Instagram Stories every day. 36% of Instagrammers say they enjoy shopping and consider it a hobby.

what is instagram

Instagram is currently a potential market for business because of its number of users with similar shopping behavior. There is no doubt that Instagram is a huge opportunity for store owners to exploit based on how it works.

A leading social networking platform and a leading e-commerce platform, why don’t we start combining them by connecting Shopify to Instagram to boost your sales?

Importance of Shopify Instagram Integration? 

The change in buying behavior of the new generation

Millennials and Gen Z are the two dominant and influential generations in the market recently. Their shopping behavior is more variable and unpredictable than before, especially Gen Z. Nowadays, there are a lot of studies aimed at this target group. Gen Z is the generation that will dominate the market in the next few years. Getting to know more about them is a great way that store owners can grow their businesses.

 buying behavior of gen z

Some things that we can describe Gen Z:


      • They were born and raised in the age of technology. Thus, their lives and shopping behavior are closely tied to technology.

      • They love to explore, are willing to experiment and pursue different things.

      • They have cheap, free tools and use them wisely.

    global shoppers use social platforms to shopping

    Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021. Gen Z and Millennials are the generations that have the highest agreement with this view. With those changes, store owners need to take measures to meet the shopping needs of new-generation customers through the Shopify Instagram sales channel. Instagram Shop can make things simpler on mobile devices.

    Optimize customer experience

    Since Instagram began to be acquired by Facebook and continued to develop this social networking platform as an extension of its arm in 2012, users have witnessed positive changes coming from Instagram. Not just an ordinary photo-sharing platform, Instagram is constantly being improved, adding interesting features to meet users’ needs.

    Each user will be a content creator on their own free personal account on this social media. Indeed, they can edit and post pictures on their wall, share quick moments through Instagram Stories, create short videos with Reels, and much more, with the features Instagram has to offer.

    instagram feed

    Instagram users will be satisfied and have a better experience with the Shopify Instagram integration that the store owner has built into their shopping process. This also increases the brand’s professionalism in the minds of customers when your store appears everywhere that users are likely to search. Moreover, the appearance of the brand must be prepared, and thoughtful, and meet the needs of buyers to the maximum extent allowed.

    Increase conversion rate, generate revenue for your store

    Instagram Shopify integration increases the conversion rate to your store during your customers’ day-to-day activities. This process will boost the ability to purchase and generate revenue for the business.

    How Does Shopify Instagram Integration Work?

    Basically, the Instagram Shopping page connects the products available in your Shopify store after successful Shopify and Instagram integration. Specifically, all the products in your Shopify store will automatically be displayed on your Instagram storefront by linking your Shopify store to your Facebook Business and Instagram Business accounts. After that, customers can view your products on Instagram by using product tags or view your online store. Furthermore, you don’t have to design a store on Instagram as it already has a set of templates that every store must follow.

    Additionally, if a customer has already purchased or intends to buy something on your online store, your Instagram page can help attract them to come back for another visit.

    How to sell Shopify products on Instagram

    Step 1: Create a Facebook Business Account and connect it to your Facebook Page


        • Go to Facebook Business Manager page, select Create Account

        • Fill in your store information and click Submit

        • Confirm your email to start accessing Facebook Business Manager

        • Go to the Accounts, select Pages tab

        • Select Add Page to link your Facebook Page

      Step 2: Set up a Facebook Sales Channel on Shopify


          • Go to your Shopify dashboard, select the + icon next to the Sales Channels tab

          • Choose Facebook to link Shopify and Facebook Shop before starting selling on Instagram

          • After agreeing to the terms and connecting Facebook – Shopify, select Finish setup

          • Setup has been completed

        Step 3: Create your Instagram Business Account and connect it with Facebook

        Before setting up Instagram Integration on Shopify, you have to check if you are Eligible for Instagram Sales Channels

        Step 4: Connect your Instagram Business Page with Facebook Business Manager


            • Visit Facebook Business Manager page, click the Accounts tab

            • Select Instagram accounts

            • Select Add and Connect Your Instagram Account with Facebook Business Manager

          Step 5: Set up an Instagram Sales Channel on Shopify


              • Click on Facebook store that you set up on your Shopify earlier

              • Choose Start setup, Connect to start setting up your Shopify – Instagram store

              • Select Request approval to complete.

            It will take a few days for the parties to review and approve your store. Once that’s done, selling on Instagram through your Shopify Instagram integration will officially begin.

            How to increase sales on an Instagram channel?

            Focus on content in Instagram that converts to your Shopify stores

            The best thing you can do isn’t turn your Instagram shop into the second Shopify store. Having content strategies that provide more entertainment value is what draws the interest of your potential Instagram audience. You start a new sales funnel, where almost every user comes in with interesting and creative content. In fact, around 200 million users interact with posts on Instagram every day; what do you do to get the most out of that?

            increase sales on instagram shopify integration

            Creating and developing a brand personality that suits your target audience on Instagram is not bad. As a result, your brand personality will guide the content of your posts, the language you use to communicate with your customers, the way you create, and more. Those things help you create a community of your own and grow your business on it.

            Engage with your Instagram leads via Comments, Replies, and Hashtags

            Increasing sales on Instagram is essential to make your target customers happy. Treat your followers well by regularly interacting with them through Comments, Replies to your posts.

            You can provide your Instagram customers with a link to view detailed product information at your Shopify store in the Replies section as soon as a customer has a question. That gives them timely responses and increases the customer experience in your store.

            increase sales on instagram with shopify

            Tracking the Hashtags that users often use when mentioning your brand, industry, or product helps you solve problems; your brand will be an expert in its field. In addition, timely tracking of brand information that users reflect on social networks is vital for every business.

            Link to your Shopify store from Instagram Stories and Instagram Influencers

            Since Instagram Stories launched, this feature has made more and more users access and interact on Instagram. Some studies suggest that Instagram users are pretty comfortable interacting with ads from brands, unlike other social networking sites.

            link to your shopify store from instagram stories

            Adding a link to your Shopify store on Instagram Stories (provided your Instagram channel has 10,000 followers) will increase your customers’ ability to view your store and initiate shopping.

            Likewise, you should create coverage for your store and drive customer trust and purchase with Instagram Influencers.

            Organize giveaways that provide value to your followers to promote your Shopify store

            Most of your customers love activities that bring direct value to customers from your brand. For example, organizing mini-games and giving away your creations to the luckiest players is a creative idea.

            This is a quick way to make your product and brand more well-known. At a time when every user can become a micro-influencer in their community, let’s take the opportunity to grow your store.

            Shopify Connector and Profile arrow Wix eCommerce
            Shopify Wix Integration
            Shopify Connector and Profile arrow Freshdesk
            Shopify Freshdesk Integration
            Shopify Connector and Profile arrow Agile
            Shopify Agile Integration

            Top 10 Shopify Instagram Sales Channel Apps

            If you already know how to choose and install Shopify apps and connect Shopify to Instagram, check out our suggestions below for the top 10 Shopify Instagram apps for your online store:

            Shopify Instagram Feed Apps

            Instagram Feed by Tagembed

            How about adding grace and functionality to your website with an easy-to-use and budget-friendly tool? Sounds interesting, right? Hence, we present to you Instagram Feed Widget by Tagembed. You can easily find it on the Shopify store and operate it like a pro, even if you are a non-technical background. The app helps you collect Instagram feeds and display them as a beautiful presentation on your website using 10+ exclusive themes. With a custom CTA “Buy Now” button, you can even make your posts shippable.

            Instagram Feed by Tagembed



                • Allowing you to customize your feed and personalize it as per your style.

                • You can even filter out all the irrelevant and unwanted content from your feed and maintain the quality of your Shopify store.

                • Collecting feed using Hashtags, Mentions, Handles, and Tags.

                • Offering Free Forever plan.

                • Customing CSS, analytics, and more

              Shop Instagram Feed & UGC

              This app helps you pull images from @account and #hashtags to showcase them in shoppable Instagram feeds on your homepage, Instagram shop page, or the product page. Also, you can showcase Instagram photos on your online store in different layouts, tag products on Instagram photos, and make them shoppable anywhere on your site.

              shop instagram feed & ugc growave shopify



                  • Flexible galleries

                  • Moderate & curate

                  • Earning trust through UGC

                Instafeed ‑ Instagram Feed

                The app displays your Instagram content on your store to build social proof. It also converts visitors to customers in your store and increases the number of people who see your Instagram account from your store. Additionally, you should create your Instagram content to regularly drive new content to your store.

                instafeed instagram feed mintt studio shopify



                    • Image and video support

                    • Compatible with all themes and devices

                    • Fully responsive – Posts automatically adjust to the screen on desktop and mobile

                    • Lightweight

                    • Fully customizable

                  Instagram Feed ‑ Instafeed Pro

                  This app offers multiple preset templates to showcase your Instagram feed photos on the home page, product page, etc. Consequently, your images will be stand out and attract the attention of shoppers.

                  The app syncs with your Instagram account in real time to ensure the pictures displayed on your store are up-to-date. In addition, embedding your Feed on any site page will increase your customer engagement and sales immediately.

                  instafeed instagram feed mintt studio shopify



                      • Fully customizable

                      • Stunning premade gallery templates

                      • Image and video support

                      • Show/ hide likes and comments on posts

                      • Compatible with all themes and devices

                      • Automatic Feed updates

                      • Does not impact page speed

                    InstaShow ‑ Instagram Feed

                    This app gives your visitors another reason to stay on your site by entertaining them with an Instagram feed while promoting your store. Use call-to-action buttons to make your Instagram feed Shoppable and convert visitors into paying customers.




                        • Various sources to get more exciting content

                        • Filters to get full control over the content

                        • Full control of sizes and proportions

                        • Flexible interface customization

                      Showcase ‑ Shop Instagram

                      This app can turn your Instagram content and user-generated content into shoppable galleries for your online store and let your customers shop directly from the posts.

                      In addition, its showcase connects your Shopify and Instagram accounts and lets you tag products that are featured in your Instagram posts (both images and videos).

                      showcase shop instagram by above market



                          • Customizable to Match Your Brand

                          • Curate & Moderate or Automate

                          • Automated Analytics

                          • Free Mobile App

                        Shopify Instagram Sales Apps

                        Smile: Rewards & Loyalty

                        A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they log in to your store. 

                        Besides, it upgrades your marketing apps by using loyalty data to supercharge your email marketing and subscription tools, incentivizing reviews with points, rewarding customers at the point of sale, and more.

                        Smile loyalty



                            • An eye-catching pop-up rewards panel that’s easy to customize

                            • Launching your program in less than a day 

                            • Getting started for free

                            • One-click integrations with best-in-class apps

                          Shoppable Instagram & UGC.

                          The app makes it easy for your customers to shop your Instagram posts & UGC in the most relevant spots on your site. For example, adding UGC & IG Content to Email; Display UGC & Use it Legally.

                          shoppable instagram & ugc by foursixty



                              • Shoppable Instagram Galleries. Anywhere.

                              • Shoppable UGC Galleries. Anywhere.

                              • Collect UGC via @tags @mentions

                              • Product Specific Insta & UGC galleries on Product Pages

                              • Shop Instagram & UGC Galleries for Email Campaigns & Abandoned Cart

                              • Digital Rights Management

                              • Instagram Content & Instagram Stories Analytics

                              • Shop Instagram galleries in your Cart & Collection Pages

                            Gleam Competitions

                            This app is an online competitions platform that can help you expand and engage your audience. Due to its easy-to-use drag-and-drop interface, that lets you customize any competition to fit your needs.

                            The app also has a native Shopify integration that allows you to install your campaign on a Shopify page or manually embed it on your pages.

                            gleam competitions shopify app



                                • Huge List of Entry Methods

                                • Supporting Over 30+ Common Email Marketing Providers

                                • Collecting Media From Entrants

                                • Designed For Shopify

                              AI‑led Cross‑Channel Marketing

                              This app supports you in joining the smartest cross-channel advertising app for your Shopify Store and starting creating AI-driven ad campaigns for your products at scale. Furthermore, you can reach out to new customers, increase relevant traffic to your Shopify store, and increase orders.

                              You don’t need to be an expert in advertising to do this and know about Google Ads, Facebook Ads, or Instagram Ads; the Artificial Intelligence-driven advertising app takes care of everything.

                              ai-led cross-channel marketing shopify app



                                  • Unified Advertising

                                  • AI-driven Advertising

                                  • Free Analytics

                                Instagram shop by SNPT

                                SNPT is an eCommerce suite of tools to help turn your Instagram fans & followers into buyers. Because the SNPT platform offers easy-to-use tools for converting your social media content into Social Shopping Experiences.

                                Besides, Dynamic Shoppable Galleries, memorable Shop the Look Cards, and informative Product Page Galleries have incredible thumb-stopping power, increasing basket size and boosting sales by giving your customers Shopper Confidence.

                                instagram shop shopify app



                                    • Fetching images from your Instagram feed

                                    • Tag images with your products using SNPT’s plug-n-play Shopify store integration

                                    • Embedding shoppable galleries and carousels directly in your store and product pages

                                    • Measuring the uplift of your best looks with every sale


                                  In short, this article provides you with all details about selling products on Instagram with Shopify and how to connect Shopify with Instagram. Hopefully, you will carry out this integration successfully. If you have any questions, don’t hesitate to contact us!

                                  Table of Contents

                                  Ready to integrate and automate at scale ?

                                  Learn how HexaSync lets you build enterprise-grade integrations and automations without having to code.

                                  Receive Exclusive Productivity Tips Directly in Your Inbox

                                  We’ll email you 1-3 times per week—and never share your information.

                                  Get started for free

                                  You can’t add more hours to the day. Beehexa is the next best thing.