Instagram is one of the leading social networking platforms in the world today. This platform is also considered a large marketplace that allows businesses to sell and advertise products through videos and images. In this article, we will provide details about Instagram and how to sell on Instagram with Shopify.
Overview: Instagram and Shopify
What is Instagram Shopping?
Instagram is a free social networking platform with more than 1,000,000,000 users. According to a forecast from Statista, this number will continue to increase.
You can see the remarkable growth in the number of Instagram users between 2016 – 2021 and forecast to 2023. The members joining this social network have grown from more than 400 million accounts to billions of accounts.
How Does Instagram Shopping Work?
Instagram Shop is a group of Instagram features that allow people to make purchases through your photos and videos, no matter where they are in the app. 130 million Instagram accounts are clicking on a shopping post to learn more about products every month, according to Instagram. Besides, 500 million accounts access Instagram Stories every day. 36% of Instagrammers say they enjoy shopping and consider it a hobby.
Instagram is currently a potential market for business because of its number of users with similar shopping behavior. There is no doubt that Instagram is a huge opportunity for store owners to exploit based on how it works.
A leading social networking platform and a leading e-commerce platform, why don’t we start combining them by connecting Shopify to Instagram to boost your sales?
Importance of Shopify Instagram Integration?
The change in buying behavior of the new generation
Millennials and Gen Z are the two dominant and influential generations in the market recently. Their shopping behavior is more variable and unpredictable than before, especially Gen Z. Nowadays, there are a lot of studies aimed at this target group. Gen Z is the generation that will dominate the market in the next few years. Getting to know more about them is a great way that store owners can grow their businesses.
Some things that we can describe Gen Z:
- They were born and raised in the age of technology. Thus, their lives and shopping behavior are closely tied to technology.
- They love to explore, are willing to experiment and pursue different things.
- They have cheap, free tools and use them wisely.
Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021. Gen Z and Millennials are the generations that have the highest agreement with this view. With those changes, store owners need to take measures to meet the shopping needs of new-generation customers through the Shopify Instagram sales channel. Instagram Shop can make things simpler on mobile devices.
Optimize customer experience
Since Instagram began to be acquired by Facebook and continued to develop this social networking platform as an extension of its arm in 2012, users have witnessed positive changes coming from Instagram. Not just an ordinary photo-sharing platform, Instagram is constantly being improved, adding interesting features to meet users’ needs.
Each user will be a content creator on their own free personal account on this social media. Indeed, they can edit and post pictures on their wall, share quick moments through Instagram Stories, create short videos with Reels, and much more, with the features Instagram has to offer.
Instagram users will be satisfied and have a better experience with the Shopify Instagram integration that the store owner has built into their shopping process. This also increases the brand’s professionalism in the minds of customers when your store appears everywhere that users are likely to search. Moreover, the appearance of the brand must be prepared, and thoughtful, and meet the needs of buyers to the maximum extent allowed.
Increase conversion rate, generate revenue for your store
Instagram Shopify integration increases the conversion rate to your store during your customers’ day-to-day activities. This process will boost the ability to purchase and generate revenue for the business.
How Does Shopify Instagram Integration Work?
Basically, the Instagram Shopping page connects the products available in your Shopify store after successful Shopify and Instagram integration. Specifically, all the products in your Shopify store will automatically be displayed on your Instagram storefront by linking your Shopify store to your Facebook Business and Instagram Business accounts. After that, customers can view your products on Instagram by using product tags or view your online store. Furthermore, you don’t have to design a store on Instagram as it already has a set of templates that every store must follow.
Additionally, if a customer has already purchased or intends to buy something on your online store, your Instagram page can help attract them to come back for another visit.
How to sell Shopify products on Instagram
Step 1: Create a Facebook Business Account and connect it to your Facebook Page
- Go to Facebook Business Manager page, select Create Account
- Fill in your store information and click Submit
- Confirm your email to start accessing Facebook Business Manager
- Go to the Accounts, select Pages tab
- Select Add Page to link your Facebook Page
Step 2: Set up a Facebook Sales Channel on Shopify
- Go to your Shopify dashboard, select the + icon next to the Sales Channels tab
- Choose Facebook to link Shopify and Facebook Shop before starting selling on Instagram
- After agreeing to the terms and connecting Facebook – Shopify, select Finish setup
- Setup has been completed
Step 3: Create your Instagram Business Account and connect it with Facebook
Before setting up Instagram Integration on Shopify, you have to check if you are Eligible for Instagram Sales Channels
Step 4: Connect your Instagram Business Page with Facebook Business Manager
- Visit Facebook Business Manager page, click the Accounts tab
- Select Instagram accounts
- Select Add and Connect Your Instagram Account with Facebook Business Manager
Step 5: Set up an Instagram Sales Channel on Shopify
- Click on Facebook store that you set up on your Shopify earlier
- Choose Start setup, Connect to start setting up your Shopify – Instagram store
- Select Request approval to complete.
It will take a few days for the parties to review and approve your store. Once that’s done, selling on Instagram through your Shopify Instagram integration will officially begin.
How to increase sales on an Instagram channel?
Focus on content in Instagram that converts to your Shopify stores
The best thing you can do isn’t turn your Instagram shop into the second Shopify store. Having content strategies that provide more entertainment value is what draws the interest of your potential Instagram audience. You start a new sales funnel, where almost every user comes in with interesting and creative content. In fact, around 200 million users interact with posts on Instagram every day; what do you do to get the most out of that?
Creating and developing a brand personality that suits your target audience on Instagram is not bad. As a result, your brand personality will guide the content of your posts, the language you use to communicate with your customers, the way you create, and more. Those things help you create a community of your own and grow your business on it.
Engage with your Instagram leads via Comments, Replies, and Hashtags
Increasing sales on Instagram is essential to make your target customers happy. Treat your followers well by regularly interacting with them through Comments, Replies to your posts.
You can provide your Instagram customers with a link to view detailed product information at your Shopify store in the Replies section as soon as a customer has a question. That gives them timely responses and increases the customer experience in your store.
Tracking the Hashtags that users often use when mentioning your brand, industry, or product helps you solve problems; your brand will be an expert in its field. In addition, timely tracking of brand information that users reflect on social networks is vital for every business.
Link to your Shopify store from Instagram Stories and Instagram Influencers
Since Instagram Stories launched, this feature has made more and more users access and interact on Instagram. Some studies suggest that Instagram users are pretty comfortable interacting with ads from brands, unlike other social networking sites.
Adding a link to your Shopify store on Instagram Stories (provided your Instagram channel has 10,000 followers) will increase your customers’ ability to view your store and initiate shopping.
Likewise, you should create coverage for your store and drive customer trust and purchase with Instagram Influencers.
Organize giveaways that provide value to your followers to promote your Shopify store
Most of your customers love activities that bring direct value to customers from your brand. For example, organizing mini-games and giving away your creations to the luckiest players is a creative idea.
This is a quick way to make your product and brand more well-known. At a time when every user can become a micro-influencer in their community, let’s take the opportunity to grow your store.
Top 10 Shopify Instagram Sales Channel Apps
If you already know how to choose and install Shopify apps and connect Shopify to Instagram, check out our suggestions below for the top 10 Shopify Instagram apps for your online store:
Shopify Instagram Feed Apps
How about adding grace and functionality to your website with an easy-to-use and budget-friendly tool? Sounds interesting, right? Hence, we present to you Instagram Feed Widget by Tagembed. You can easily find it on the Shopify store and operate it like a pro, even if you are a non-technical background. The app helps you collect Instagram feeds and display them as a beautiful presentation on your website using 10+ exclusive themes. With a custom CTA “Buy Now” button, you can even make your posts shippable.
- Allowing you to customize your feed and personalize it as per your style.
- You can even filter out all the irrelevant and unwanted content from your feed and maintain the quality of your Shopify store.
- Collecting feed using Hashtags, Mentions, Handles, and Tags.
- Offering Free Forever plan.
- Customing CSS, analytics, and more
This app helps you pull images from @account and #hashtags to showcase them in shoppable Instagram feeds on your homepage, Instagram shop page, or the product page. Also, you can showcase Instagram photos on your online store in different layouts, tag products on Instagram photos, and make them shoppable anywhere on your site.
- Flexible galleries
- Moderate & curate
- Earning trust through UGC
The app displays your Instagram content on your store to build social proof. It also converts visitors to customers in your store and increases the number of people who see your Instagram account from your store. Additionally, you should create your Instagram content to regularly drive new content to your store.
- Image and video support
- Compatible with all themes and devices
- Fully responsive – Posts automatically adjust to the screen on desktop and mobile
- Fully customizable
This app offers multiple preset templates to showcase your Instagram feed photos on the home page, product page, etc. Consequently, your images will be stand out and attract the attention of shoppers.
The app syncs with your Instagram account in real time to ensure the pictures displayed on your store are up-to-date. In addition, embedding your Feed on any site page will increase your customer engagement and sales immediately.
- Fully customizable
- Stunning premade gallery templates
- Image and video support
- Show/ hide likes and comments on posts
- Compatible with all themes and devices
- Automatic Feed updates
- Does not impact page speed
This app gives your visitors another reason to stay on your site by entertaining them with an Instagram feed while promoting your store. Use call-to-action buttons to make your Instagram feed Shoppable and convert visitors into paying customers.
- Various sources to get more exciting content
- Filters to get full control over the content
- Full control of sizes and proportions
- Flexible interface customization
This app can turn your Instagram content and user-generated content into shoppable galleries for your online store and let your customers shop directly from the posts.
In addition, its showcase connects your Shopify and Instagram accounts and lets you tag products that are featured in your Instagram posts (both images and videos).
- Customizable to Match Your Brand
- Curate & Moderate or Automate
- Automated Analytics
- Free Mobile App
Shopify Instagram Sales Apps
A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they log in to your store.
Besides, it upgrades your marketing apps by using loyalty data to supercharge your email marketing and subscription tools, incentivizing reviews with points, rewarding customers at the point of sale, and more.
- An eye-catching pop-up rewards panel that’s easy to customize
- Launching your program in less than a day
- Getting started for free
- One-click integrations with best-in-class apps
The app makes it easy for your customers to shop your Instagram posts & UGC in the most relevant spots on your site. For example, adding UGC & IG Content to Email; Display UGC & Use it Legally.
- Shoppable Instagram Galleries. Anywhere.
- Shoppable UGC Galleries. Anywhere.
- Collect UGC via @tags @mentions
- Product Specific Insta & UGC galleries on Product Pages
- Shop Instagram & UGC Galleries for Email Campaigns & Abandoned Cart
- Digital Rights Management
- Instagram Content & Instagram Stories Analytics
- Shop Instagram galleries in your Cart & Collection Pages
This app is an online competitions platform that can help you expand and engage your audience. Due to its easy-to-use drag-and-drop interface, that lets you customize any competition to fit your needs.
The app also has a native Shopify integration that allows you to install your campaign on a Shopify page or manually embed it on your pages.
- Huge List of Entry Methods
- Supporting Over 30+ Common Email Marketing Providers
- Collecting Media From Entrants
- Designed For Shopify
This app supports you in joining the smartest cross-channel advertising app for your Shopify Store and starting creating AI-driven ad campaigns for your products at scale. Furthermore, you can reach out to new customers, increase relevant traffic to your Shopify store, and increase orders.
You don’t need to be an expert in advertising to do this and know about Google Ads, Facebook Ads, or Instagram Ads; the Artificial Intelligence-driven advertising app takes care of everything.
- Unified Advertising
- AI-driven Advertising
- Free Analytics
SNPT is an eCommerce suite of tools to help turn your Instagram fans & followers into buyers. Because the SNPT platform offers easy-to-use tools for converting your social media content into Social Shopping Experiences.
Besides, Dynamic Shoppable Galleries, memorable Shop the Look Cards, and informative Product Page Galleries have incredible thumb-stopping power, increasing basket size and boosting sales by giving your customers Shopper Confidence.
- Fetching images from your Instagram feed
- Tag images with your products using SNPT’s plug-n-play Shopify store integration
- Embedding shoppable galleries and carousels directly in your store and product pages
- Measuring the uplift of your best looks with every sale
In short, this article provides you with all details about selling products on Instagram with Shopify and how to connect Shopify with Instagram. Hopefully, you will carry out this integration successfully. If you have any questions, don’t hesitate to contact us!