Shopify Vs Wix Comparison – Update 2024

Overview – Shopify Vs Wix

With a content marketing position in a technology company, I understand the importance of choosing the right web store builder for businesses. Shopify and Wix are two platforms that are often compared because of their outstanding features, as well as the flexibility they bring to sellers. However, if you are a newbie, it will be difficult for you to choose correctly. That’s why I wrote this article Shopify Vs Wix Comparison to analyze and help you make a more accurate choice including video reviews, pricing, marketing tools, SEO, ease of use, design and templates, customer support, and more.

What is Shopify?

Shopify is an e-commerce platform that helps businesses do business online and expand their scale online. According to Yaguara.co Shopify ranks 4th in the top 5 most popular commerce platforms globally, with a market share of 10.32% in 2024.

Shopify is popular due to its ease of use, scalability, and a wide range of apps and plugins that enhance its functionality, making it suitable for businesses of all sizes.

In addition, Shopify’s ecosystem includes many software and features such as Shopify POS, Shopify payments, Shopify Shipping,… helping sellers easily expand their scale on the online platform.

What is Wix?

Wix is a powerful, no-code website builder that makes it possible for almost anyone to build their own without the need for professional developers. According to Yaguara.co Wix ranks 5th in the top 5 most popular commerce platforms globally, with a market share of 8.09% in 2024.

Wix eCommerce is suitable for all business sizes from small to large. This platform is easy to use, customize, and relatively affordable.

Video Review: Shopify vs Wix Comparison

This video describes the Shopify vs Wix Comparison.

Pricing

Shopify Plans

Shopify offers four different plans:

• Basic Shopify (This is the most popular plan for solo entrepreneurs): $25/month
• Shopify for small teams: $65/month
• Advanced as your business scales: $399/month
• Plus for more complex businesses: Starting at $2,300/month

Wix Plans

Wix offers four different plans:

• Light (Get the basics): $17/month
• Core (Engage your audience): $29/month
• Business (Grow your brand): $36/month
• Business Elite (Scale your business): $159/month

With many different prices, Shopify is a suitable choice for most small to large businesses that need to expand in the future. Meanwhile, Wix’s cost is much lower, making it a great choice for businesses with tight costs and who do not need to expand their business.

Marketing Tools: Shopify vs Wix

Marketing tools help sellers get more customers and bring great customer experiences at every step, from entering the site to completing the order. Let’s explore this section to see the differences when comparing Shopify vs Wix.

Shopify marketing tools include:

• Shopify Forms
• Shopify Inbox
• Shopify Email
• Segmentation
• Automation

In particular, Shopify allows website integration with social platforms such as Facebook and Instagram to increase customer interaction and improve user experience. The marketing tools of Shopify are all 100% free to all businesses on Shopify’s Basic plan and above. 

These are the top 10 Wix Marketing tools

• Email marketing
• Social media marketing
• Paid ads
• Google Business Profile integration
• SEO features
• CRM software
• Blogging platform
• Online store coupons
• Video maker
• Analytics integrations

With a low cost, Wix has provided good tools to help optimize the website.

SEO: Shopify vs Wix

SEO features are one of the important features in both Shopify and Wix, helping to increase customer traffic, and increasing conversions. Let’s check this section to distinguish SEO features: Shopify vs Wix.

It cannot be denied that Shopify has performed this SEO function very well.

• Shopify has built-in content optimization, and some SEO is done automatically: auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results, files sitemap.xml and robots.txt are automatically generated, and the theme automatically generates a title tag containing the store name. 
• Besides that, the theme should also have social media sharing and linking options to help you market your store more easily.
• You can edit title tags, meta descriptions, and URLs for blog posts, websites, products, and collections.
• You can edit the alt text for images.

Wix also has many outstanding features, allowing sellers to proactively adjust SEO such as:

• Optimized site infrastructure
• Get control of SEO settings
• Customized structured data markup
• Flexible URL redirect manager
• Google Search Console integration

Overall, Shopify has features that help you optimize SEO more easily and effectively than Wix.

Ease of use: Shopify vs Wix

Registering and logging in on Shopify and Wix are very easy.

Comparing Shopify vs Wix will show you which platform has the best interface and ease of use.

Shopify’s strengths are simplicity and ease of use with a friendly, modern interface, providing a good experience for users. You don’t need to spend too much time learning how to use it because most of Shopify’s features are available and very clear.

Wix has a user-friendly interface, especially the drag-and-drop editing feature that makes design easier, especially for those who don’t know how to code.

Wix has 2 visual editors for everyone to choose from, so whether you’re a beginner or an experienced user, Wix has you covered. Wix Editor offers a user-friendly experience for those who prefer simplicity, while Wix Studio Editor is more suitable for website designers and other professionals who want to implement complex design elements.

Design and Templates: Shopify vs Wix

Designing and choosing themes for a website is the face of a business, so whichever platform has more choices and ease of design will be more attractive. Let’s compare this functionality of Shopify with Wix.

Shopify provides users with a wide variety of e-commerce templates. Shopify provides more than 150 beautiful templates suitable for each industry for you to choose from.

Currently, the store offers 12 free themes and about 150 paid themes remaining. You can completely edit based on the available template to suit your business needs. Shopify also comes with important SEO optimizations as well as prominent CTAs that a Website needs.

Wix outperforms Shopify with up to 900 templates, meeting many business needs and diverse industries from technology to crafts.

However, beyond the number of templates, Shopify outperforms Wix because of its dedicated e-commerce support and features.

Customer Support: Shopify vs Wix

When using any software, having the support team always available is an important factor that makes the process of using the software easier.

Shopify supports customers 24/7 through many communication channels such as Chat, email, and voice calls.

Shopify also has a community to help support and exchange user questions.

With Wix, you can use the following support channels:

• 24/7 phone support
• Live chat
• Communities and blogs guide and share professional knowledge

Wix does not provide email support. This is a weakness of Wix compared to Shopify.

Conclusion

You can choose any platform depending on your business needs. If you’re looking for a platform dedicated to e-commerce and plan to scale quickly, Shopify is the superior choice.

However, Wix is a great option with full features and beautiful free templates for smaller businesses or on a tight budget.

In this article, we compared Shopify vs Wix and gave an in-depth analysis of Pricing, Marketing tools, SEO, Ease of use, Design, and Templates, and Customer Support. Depending on your needs when growing your business and which features you prioritize, make the right decision.

Wishing you success and growth in the future.